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Consumers Talk and Honda Listens

Despite holding a revered brand status, Honda is not big-headed. So when consumers offered up genuine criticism for the Honda Civic sedan, company officials took note and promised to do better. In order to continue to please its loyal fans, the automaker will work tirelessly to pump out a 2013 Civic variant that's guaranteed to fully satisfy its drivers.

John Mendel, Honda Executive President of Sales, asserts, "Building a good car isn't enough for us, we have to build a great car."1What does a "great car" entail? For the Honda Civic it means artfully designed interior, smooth and quiet drive and unparalleled Honda performance.

Predicted to enter the market in the second half of 2012, the refreshed Civic will also help to boost company sales by 24-percent. Sure, that may seem like a lot of pressure to place on one Honda model, but we think the Civic can handle it. In addition to the upgraded sedan, Honda will also place weight on its luxury arm and expects to see sales jump by 43-percent in that sector.

Any true Honda follower knows that natural disasters have given the automaker a rough ride through 2011. However, with a new line of engines, an unprecedented two-motor hybrid system and a revamped Civic on the way, Sunnyside Honda believes projections for 2012 are looking pretty great. If you personally have any questions or comments regarding the Honda Civic or any other new Honda model, we invite you to swing by 7700 Pearl Rd. Middleburg Hts., OH 44130. Our team of brand ambassadors are ready and willing to help out in any way they can.

Source: 1http://news.businessweek.com/article.asp?documentKey=1376-LWIH060D9L3701-68I4KS93ARN7EIQ820OCNJ0EU8

 

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